Nicole joined BBDO, a leading advertising agency in 2016 as Senior Vice President, Human Resources. In this role, she serves as a strategic partner to the Chief Operating & People Officer, Department Heads and Senior Leaders. Her primary focus is to serve as an executive coach and implement a comprehensive performance management system, career mapping program and advise on professional development/employee engagement initiatives. Prior to joining BBDO, she spent the majority of her career in leadership roles in the advertising/PR industry where she performed overall generalist responsibilities including recruitment, talent engagement , coaching, staffing, performance management, training & development etc. Nicole has a proven track record for creating and nurturing innovative cultures by assuring HR initiatives are properly aligned with an Agency’s mission and goals — her passion for her work shows. As part of her commitment to developing and grooming talent, Nicole currently serves on the Board of ADCOLOR®. In addition, she is an Advisor to her Alum, Baruch College where she offers mentorship to advertising/marketing professionals.